How RADICAL was born?

We are deeply in love of the Italian Radical design period.
It has been a really strong movement for those years, and today we still feel the consequences: the use of colors, the geometries and the pop influence. Every time we see something from the Radical period we feel chills that go on through our spine, and this collection of rugs is our proud tribute to it.

How would you describe the RADICAL collection?

We have always loved carpets, they furnish, decorate and define spaces.
We liked the idea of creating a collection of contemporary rugs using ancient processes, in fact the radical collection is all hand-knotted and tufted, just like in antiquity. Color is the protagonist: ton sur ton shades, contrasting chromatic games and geometries characterize the large surfaces as real works of art. We like to think that the use of color and geometries goes beyond decoration, becoming expression and story, like in the radical period.

Has NOW Carpets been able to interpret this new 3 designs of rugs?

Yes! NOW Carpets has put all its experience and professionalism at service of our ideas. The whole creative process has enriched us a lot. The color choices was quite long and not so simple, but in the end we are very satisfied with the final result!

How has it been working with NOW Carpets?

It was a very nice experience! This is our first collection of carpets, and we could not ask for better to start this journey together with a brand as competent as now carpets, we have learned a lot, and in our work knowledge is never enough!